PP 170: Lincoln Design Co. Shares Their Identity Process + Logo MAYhem Special
In the world of design, April Showers don’t bring May Flowers...they bring a heavy-hitting logo-centric May episode.
My Lincoln Design familia is back for Round 3 for a special Logo MAY-hem Edition (Round 1: EP 41, Round 2: EP 155).
Lincoln Design Co., an industry-leading juggernaut, crushes the dopest identity systems, branding, packaging, merch, and more.
They slay design dragons for the biggest brands in the world like Hasbro, Mattel, Disney, Harley, Nike, WWE, Google, and more.
Today, we’re peering into the brains of the Lincoln team and break down their logo identity as seen in their hella popular: Logo Mayhem Book.
NOTE: Get 10% OFF everything in their shop, especially this Logo Mayhem Book, with promo code Perspective10.
In this episode, we also talk about:
Getting inside the client’s mind.
Advice for young designers.
Logo tips and strategies.
Showing the work you want to attract.
Lincoln’s inspiration, personal branding, making moves during a crisis, and more.
If you’re a fan of their work or just a logo lovin’ junkie in general, then you’re going to love this one.
Connect with Lincoln Design Co.
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Credits
Music - Blookah
Executive Assistant - Paige Garland
Photo & Video Specialist - Colton Bachar
Social Media Coordinator - Hannah Schick
Animation Specialist - Greg D'Amico