240: Tad Carpenter on Creating Time to Create Your Own Big Breaks
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Creating Time to Create
If your creative work isn’t fun, it just becomes another mundane, soul-sucking day job.
There’s gotta be a source of enthusiasm, energy, and borderline obsession for your craft to build a creative career around doing what you love long-term.
Today’s guest is a great example of how curiosity, experimentation, and play are compounding catalysts for big opportunities.
Tad Carpenter co-runs Carpenter Collective—a powerhouse design and branding studio—with his wickedly talented wife, Jessica.
They slay brand strategy, identities, illustrations, etc. for behemoths like MTV, Ray-Ban, Target, Macy’s, and more.
Tad’s also illustrated a gaggle of children’s books that have become staple reading material for my kiddos each night.
Not only do we nerd out over the power of personal projects, like his latest Sunday Suns book release... (Listen to the outro as I’m giving away 2 copies of his book!)
But we also talk shop on:
The importance of play and creating for yourself.
Leveraging your day job and learning your industry.
Diversifying your creative outlets and skillsets.
The power of planting seeds with your work and relationships.
Non-gross cold outreach, constraints, parenting, and more.
The Goal: To convince you to carve out time to create for yourself—you never know what big breaks it could lead to.
Credits
Music - Blookah
Executive Assistant - Paige Garland
Photo & Video Specialist - Colton Bachar
Social Media Coordinator - Hannah Schick
Animation Specialist - Greg D'Amico