Grow Your Side Hustle to the Next Level

A 3-Month Coaching Group with Scotty Russell

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Leverage your day job to fuel your dream job

For years, people have been asking for a way to work with me directly/in a group setting and get ongoing support.

They’ve asked for help to find their voice and style and need extra accountability to take massive action.

They see all their social media idols going against the grain and the raddest work for rad people, while they feel stuck in the traditional 9-5 scene that’s sucking the life out of them.

They have an inner craving to do more outside this dream that’s been sold to them—something that is fulfilling, impactful, and profitable.

There’s gotta be a way to start designing this life, right?

I can help you with all of that.

“I was able to grow an online Instagram presence of over 32k followers.”

My biggest creative struggle was learning how to pave my own path and develop a unique artistic style that was true to me.

My mentor, Scotty, taught me about consistency and how to get my artwork noticed. Over the years, I’ve grown an online Instagram presence of over 32k followers and have gotten features by Google, Buzzfeed, and Adobe. I’ve built off this success and started a profitable wall art side hustle this year.

Working with Scotty will definitely get you those breakthroughs on your creative grind. Not only are you getting someone to tell you exactly what to do, but you are getting someone to tell you exactly what NOT to do.

– Joey Bearbower, Motivational Lettering Artist

Until now…

The only way to get my attention on your side hustling struggles has been through private sessions—pricey and in short supply.

After grinding behind the scenes on this all year, I’m stoked to finally present this new offering. No crazy video courses to fall behind on with no coach to keep you accountable and answer your questions.

This is you, tapping into your best and most creative, badass self…and me, giving you feedback in the way I work best: live, on-the-spot coaching. In a group.

Best of all, you’ll learn from someone who’s like you—someone who’s also taken some time to find their groove— who can provide additional accountability.

I know that’s what I always wanted.

I was ready to plant bigger seeds and reap bigger rewards…

I’ve spent most of my life believing I was a loser destined to fail.

When I graduated college, I watched all my friends land great jobs while I was rejected repeatedly (to be fair, my portfolio was trash because I didn’t put in the work).

I spent three depressing years working jobs outside of my degree: serving at a restaurant (smelling like tenderloins each day), coaching high-school football, personal training, and hustling any hack jobs to make a buck to pay off my massive mountain of private student loans.

It got to the point where I wanted to quit creating, and I almost took my life because comparing myself to others and playing the victim robbed me of joy and purpose.

Thankfully, there was light at the end of the tunnel. All those little side hustles of logo, tattoo, and t-shirt designs were really seeds I had been planting. They finally bloomed into a job offer in the design field three years AFTER graduating.

A switch flipped in me the day I got the call for the job—I was ready to plant bigger seeds and reap bigger rewards.

I had a ‘fed up’ moment.

I got tired of believing the stories I told myself: that I was a failure and had nothing to offer the world.

I got tired of feeling lost, living a life without purpose, and underachieving with my creativity.

I realized:

  1. No one was going to hand me my dream.
  2. No one was going to do the work for me.

I had to start taking myself seriously and invest the time, energy, and effort to make shit happen for myself.

Maybe you can relate?

If this is how you feel, you’re exactly in the right place.
Side Hustler's Coaching Program Testimonial Teana Halford

“I was able to articulate my big WHY and stopped being afraid to niche down.”

My biggest struggle was being confident in my lettering skills and figuring out a niche. I ended our call feeling stoked with a newfound clarity for my work and business.

I was given the building blocks to articulate my big WHY which stopped me from being afraid of niching down.

I would totally recommend a coaching session with Scotty if you’re serious about taking your side hustle to the next level.

– Teana of Melody Lane Press, Boutique Design Studio

Rise Up to the Challenge & Stake Your Claim in 2018
Side Hustling changed my life

Since starting Perspective-Collective in April 2014, I’ve been able to:

Generate over $60k in affiliate sales, product launches, freelancing, teaching, and speaking.

Land speaking gigs at Creative South, Crop Cruise, Creative Works, and more!

Launch an iTunes Top 50 Design podcast with almost 500k downloads worldwide in 3 years

It also helped me:

  • Amass an Instagram following of ~50k engaged followers.
  • Catch features on large publications and podcasts like Goodtype, Abduzeedo, My Modern Met, Design Taxi, Honest Designers Podcast, and more.
  • Grow a Facebook community of ~2k members in under 2 years.
  • Build relationships with creative juggernauts like Lauren Hom, Hoodzpah Design, Ian Barnard, Lincoln Design, and more.
  • Tap into my gift and pinpoint where I can make the biggest impact with what I love and what I’m good at (the sweet spot).

Guess what? I did all this shit outside a freakin’ 40-hour day job while still being a husband and a dad to my baby boy and two cats!

I’ve learned that taking initative and doing things I’m afraid of delivers the biggest breakthroughs.

And, I refuse to buy into the traditional 9-5 dream because it’s a crime to only to enjoy your life when you retire around sixty years old. I want live life and enjoy my work NOW.

Hallelujah—can I get a witness?!

If you’re here, I know you crave something similar.

You want a side hustle that can give your work joy and purpose outside your day job.

This is perfect if you’re a:

  • Content creator
  • Artist
  • Designer
  • Freelancer

and you:

  • Have a hobby or side hustle you’re ready to take more seriously…
  • Hold a small following and crave more engagement…
  • Need clarity on what to focus on…
  • Want to find more time and motivation to grind…

And you want to:

Become the version of yourself you know you can be. It’s time to stop letting comparison and imposter syndrome rob you of the joy from tapping into your gift and sharing it with the world.

Stop playing it safe and kick fear in the nuts—leaning into the fear until it disappears is how you’ll unlock your biggest breakthroughs and deliver the most powerful value to the world.

Gain clarity on your vision and mission and set bigger (SMART) goals to crush each milestone. Because nothing’s more motivating than knowing exactly what you want.

Communicate with conviction exactly what you do, who it’s for, and the solution you provide on your website, social media, and in-person. (No more awkward, confusing explanations—you’re crafting a ballin’ ass elevator pitch!)

Stop procrastinating with your big ideas and have accountability in a group setting to take massive action. Prepare to have your comfort zones challenged!

Carve out time outside your day job to execute the main task that gets you closer to where you want to be with your side hustle.

Implement a proven system to eliminate distractions and knock shit out in the time you have each day outside your daily life responsibilities.

Share your genius with your audience consistently—building trust and connection that allows you grow an engaged audience who wants to support everything you do and buy your goods and services.

“He gave me clear next steps with a refreshing no ‘B-S style’ of feedback.”

My biggest creative struggle coming into this session was switching from consumption mode to taking action.

I realized that I needed to focus on the WHY behind my creative business. I’m now able to clearly communicate what I do, who it’s for, and what value it provides.

His “no B-S” style of feedback is refreshing and action-oriented. I have clarity and focus on the clear next steps and I wish that I could have him as a coach and mentor forever.

– Michael Goudreau, Designer of MG Design Company.

Here’s the deal:

I’m taking applications for 10 action-taking creatives for…

2 hot-seat group calls per month.

  • On the 2nd and 4th Thursdays of each month, respectively
  • Up to 90 minutes per call
  • Each member is guaranteed hot seat time each call

That means I’ll help you wherever you need it:

  • Positioning your brand and messaging
  • Critiquing your work or social feed
  • Promoting yourself on social media
  • Creating a consistent content output plan
  • Crafting a time management schedule
  • Niching down and finding focus
  • Any other mental/creative road blocks

What’s so great about hot seats?

I’ve had the opportunity to participate in hot seats as the facilitator, hot-seat-ee, and the observer in my accountability groups and masterminds.

Being in the hot seat, I’ve had major ‘ah-ha’ moments as I talked through my biggest creative road blocks.

However, being the observer led to the biggest breakthroughs. Getting answers to questions I didn’t even know I had yet allowed me to get the most of my hot-seat time with more refined questions.

Finally, in a setting like this, you get to see the genius of the people in the group. At the same time, they get to see yours.

Game-changing relationships and ideas manifest from these things.

“I have self-worth and the talent to accomplish the things I want to do.”

Finding “extra” time and overcoming my limitations that stem from a lack of self-confidence has been my biggest creative roadblocks.

Working with Scotty taught me that I have the self-worth and talent to accomplish the things I want to do. I’ve since found the confidence to experiment, start passion projects, and do outreach to local businesses I’d love to work with.

Getting his outside perspective helped clear a path for me to create the things I’m truly passionate about.

– Erin Potter, Creative Designer

What’s included

Your bi-weekly group coaching call with hot seat action!

The “main attraction” of the program as described above. Did I mention how game-changing these are?

Bonus Guest Expert Sessions

I’m planning to bring in a creative rockstar / friend of the podcast in once a month (that’s 3 calls if you’re a math nerd) to melt your brain and teach you timeless knowledge like they taught me.

Accountability Calls

There will be organized accountability meetings amongst members in between the bi-weekly coaching hot seat calls. This is an opportunity to grind together, spark new ideas, refine hot seat questions, and build lifelong fruitful relationships.

The Side Hustler’s War Room Facebook Group

You can connect with your fellow Side Hustlers and find an extra level of accountability. You’ll also be able to access links, files, and documents here and stay on top of announcements.

Weekly Prompt Worksheets

At the beginning of each month, I’ll provide 4-week’s worth of prompts in PDF formats so you can work at your own pace.

Monthly Office Hours

Once a month, I’ll host a group session where you’ll have direct access to ask me any questions you may have.

My goal is for you to:

  • Transform into the type of person who says they’re going to do something and ACTUALLY DOES IT!
  • Get creatively “unstuck” to experience your biggest breakthroughs and demolish all mental roadblocks.
  • Announce with complete confidence what you do and the value you provide the world.
  • Tap into additional income sources that can support you, your family, or your full-time side hustle ambitions.
  • Wake up each day knowing exactly what to work on to drive the biggest results.
  • Execute during the time you didn’t think you had to achieve the things you didn’t think were possible.

It’s time to make a choice

“If you want something you have never had, you must be willing to do something you have never done.” – unknown

Now’s the time to make a big change in your life and get the results you deserve.

This program requires a significant commitment of your time, money, and energy—it’s definitely not for everyone. This is a 4-figure investment in your side hustle AND your future self.

Apply now to be a part of the group of 10 action-takers, as it’s the only way to get ongoing support from me on your side hustle at the lowest investment possible. When the program relaunches, the price will increase.

Final Details

Length: 3 months

Start date: September 30, 2019 – December 20th, 2019


(Application due 11:59pm Sunday, September 22nd, 2019)