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PP 085: Staying Curious & Striking While the Iron’s Hot With Erik Marinovich

Erik Marinovich Coffee Cup Drawing Art for Perspective Podcast

Give Yourself Permission to Be Curious

While we were preparing the mural to go in Little Dougy Fresh’s room, my wife brought up this quote by Ursula K. Le Guin:

“The creative adult is the child who survived.”

I’ve heard it before, but this time, it really got me thinking. Kids pour out their ideas with crayons onto paper—and sometimes walls—without ever second-guessing it.

They have no agenda. Kids strictly play and create when the mood is right.

They don’t stress about curation or Instagram’s algorithm. They seek validation from their parents only, not everyone else, and work so their ideas grace the frigid front of the refrigerator.

Sometimes, we get so wrapped up in our pretty Instagram feeds that we don’t give ourselves permission to be curious and play as creative adults.

We often restrict ourselves from pushing our limits, from branching out to different styles and mediums. It’s not only uncomfortable—but, holy shit, it may not perform well and cause you to lose a gaggle of followers!

Pushing Your Limits and Trying New Things with Erik Marinovich

Queue today’s guest: lettering Goliath and child-at-heart Erik Marinovich out of San Francisco. Not only does Erik’s playful-yet-crafted letterforms scream FUN, you can also tell he is enjoying every minute that goes into his work.

Of course, he slays projects for the biggest names in the game: Sprite, Nike, Google, Target, and the NBA. However, what sets him apart is his imagination and curiosity that allows him to play and always experiment.

In today’s episode, we go deep into topics like:

  • Constantly pushing your limits and exploring new styles
  • Striking while the iron’s hot
  • Balancing work and life
  • Attracting and creating new opportunities
  • His favorite drink and of course…pizza


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