PP 172: Jimbo Bernaus on Tips for Making Passive Income With Digital Products

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What works for someone else...may not work for you.

You have to constantly keep experimenting and not be afraid of failing.

Failure leads to progress.

Today’s guest is someone who has constantly experimented and finally found the thing that works best for his creative pursuits.

I’m talking about my homie, Lord of Ludicrous Letterforms, with the loveliest locks of hair...Jimbo Bernaus!

Jimbo is a lettering artist, designer, and half of Shout Bam, a creative business with his partner Tea. He also happens to specialize in blasting people’s eye sockets with wide ranges of colors.

He’s made a name for himself in the past year in the Procreate and Affinity Brush world with heavy-hitting products like the Rough & Raw Brush Set, Fade & Shade Brush Set, The Kickoff Lettering Toolbox, and more.

On today’s episode, we chat about:

  • How to know what your audience wants.

  • Making passive income on digital products.

  • The power of an email list.

  • The importance of trial and error.

  • Diversifying income streams, font making for beginners, finding your style, and more!

If you’re curious about how you can diversify your income and offerings and serve your audience, then this episode was made for you.

Connect with Jimbo

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PP 171: 3 Crucial Lessons for Your Creative Pursuits During & Post-Quarantine